The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances

The Ninh Nguyen, Antonio Lobo, Steven Greenland

    Research output: Contribution to journalArticleResearchpeer-review

    Abstract

    Purpose: The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient household appliances).

    Design/methodology/approach: This research follows a hypothetic-deductive approach. A unique conceptual model examines the role of consumers’ altruistic values in relation to their environmentally responsible purchase behaviour. Structured questionnaires were administered to randomly selected Vietnamese consumers who visited busy electronics and appliance specialist stores, which yielded 682 usable responses.

    Findings: Structural equation modelling revealed that consumers’ altruistic values tend to positively influence their personal norms, environmental attitudes, subjective norms and mitigate their perceived barriers in relation to the purchase of energy efficient appliances.

    Practical implications: Marketers, policymakers and sustainability campaigners should develop relevant communication and education programmes that emphasise the importance of purchasing energy efficient appliances for the environment and society, arousing consumers’ sense of moral obligation and societal responsibility to purchase such products. They should also provide a convenient and easily accessible shopping environment for consumers.

    Originality/value: This research makes an important contribution by presenting and testing a new altruistic-values-based model that seeks to understand consumers’ environmentally responsible purchase behaviour. This model could serve as a blueprint for future studies in the domain of pro-environmental behaviour, especially those in emerging markets.

    Original languageEnglish
    Pages (from-to)759-777
    Number of pages19
    JournalAsia Pacific Journal of Marketing and Logistics
    Volume29
    Issue number4
    DOIs
    Publication statusPublished - 2017

    Fingerprint

    Consumer value
    Energy
    Purchase
    Purchase behavior
    Subjective norm
    Environmental attitudes
    Pro-environmental behavior
    Politicians
    Sustainability
    Moral obligation
    Household
    Shopping
    Communication
    Design methodology
    Questionnaire
    Emerging markets
    Purchasing
    Structural equation modeling
    Testing
    Education

    Cite this

    @article{bc8d15a1d5a842caa4db2c59b9c01e0f,
    title = "The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances",
    abstract = "Purpose: The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient household appliances). Design/methodology/approach: This research follows a hypothetic-deductive approach. A unique conceptual model examines the role of consumers’ altruistic values in relation to their environmentally responsible purchase behaviour. Structured questionnaires were administered to randomly selected Vietnamese consumers who visited busy electronics and appliance specialist stores, which yielded 682 usable responses. Findings: Structural equation modelling revealed that consumers’ altruistic values tend to positively influence their personal norms, environmental attitudes, subjective norms and mitigate their perceived barriers in relation to the purchase of energy efficient appliances. Practical implications: Marketers, policymakers and sustainability campaigners should develop relevant communication and education programmes that emphasise the importance of purchasing energy efficient appliances for the environment and society, arousing consumers’ sense of moral obligation and societal responsibility to purchase such products. They should also provide a convenient and easily accessible shopping environment for consumers. Originality/value: This research makes an important contribution by presenting and testing a new altruistic-values-based model that seeks to understand consumers’ environmentally responsible purchase behaviour. This model could serve as a blueprint for future studies in the domain of pro-environmental behaviour, especially those in emerging markets.",
    keywords = "Altruistic values, Emerging market, Energy efficient appliances, Pro-environmental behaviour, Purchase behaviour, Vietnam",
    author = "Nguyen, {The Ninh} and Antonio Lobo and Steven Greenland",
    year = "2017",
    doi = "10.1108/APJML-08-2016-0151",
    language = "English",
    volume = "29",
    pages = "759--777",
    journal = "Asia Pacific Journal of Marketing and Logistics",
    issn = "1355-5855",
    publisher = "Emerald Group Publishing Limited",
    number = "4",

    }

    The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances. / Nguyen, The Ninh; Lobo, Antonio; Greenland, Steven.

    In: Asia Pacific Journal of Marketing and Logistics, Vol. 29, No. 4, 2017, p. 759-777.

    Research output: Contribution to journalArticleResearchpeer-review

    TY - JOUR

    T1 - The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances

    AU - Nguyen, The Ninh

    AU - Lobo, Antonio

    AU - Greenland, Steven

    PY - 2017

    Y1 - 2017

    N2 - Purpose: The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient household appliances). Design/methodology/approach: This research follows a hypothetic-deductive approach. A unique conceptual model examines the role of consumers’ altruistic values in relation to their environmentally responsible purchase behaviour. Structured questionnaires were administered to randomly selected Vietnamese consumers who visited busy electronics and appliance specialist stores, which yielded 682 usable responses. Findings: Structural equation modelling revealed that consumers’ altruistic values tend to positively influence their personal norms, environmental attitudes, subjective norms and mitigate their perceived barriers in relation to the purchase of energy efficient appliances. Practical implications: Marketers, policymakers and sustainability campaigners should develop relevant communication and education programmes that emphasise the importance of purchasing energy efficient appliances for the environment and society, arousing consumers’ sense of moral obligation and societal responsibility to purchase such products. They should also provide a convenient and easily accessible shopping environment for consumers. Originality/value: This research makes an important contribution by presenting and testing a new altruistic-values-based model that seeks to understand consumers’ environmentally responsible purchase behaviour. This model could serve as a blueprint for future studies in the domain of pro-environmental behaviour, especially those in emerging markets.

    AB - Purpose: The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient household appliances). Design/methodology/approach: This research follows a hypothetic-deductive approach. A unique conceptual model examines the role of consumers’ altruistic values in relation to their environmentally responsible purchase behaviour. Structured questionnaires were administered to randomly selected Vietnamese consumers who visited busy electronics and appliance specialist stores, which yielded 682 usable responses. Findings: Structural equation modelling revealed that consumers’ altruistic values tend to positively influence their personal norms, environmental attitudes, subjective norms and mitigate their perceived barriers in relation to the purchase of energy efficient appliances. Practical implications: Marketers, policymakers and sustainability campaigners should develop relevant communication and education programmes that emphasise the importance of purchasing energy efficient appliances for the environment and society, arousing consumers’ sense of moral obligation and societal responsibility to purchase such products. They should also provide a convenient and easily accessible shopping environment for consumers. Originality/value: This research makes an important contribution by presenting and testing a new altruistic-values-based model that seeks to understand consumers’ environmentally responsible purchase behaviour. This model could serve as a blueprint for future studies in the domain of pro-environmental behaviour, especially those in emerging markets.

    KW - Altruistic values

    KW - Emerging market

    KW - Energy efficient appliances

    KW - Pro-environmental behaviour

    KW - Purchase behaviour

    KW - Vietnam

    UR - http://www.scopus.com/inward/record.url?scp=85029380026&partnerID=8YFLogxK

    U2 - 10.1108/APJML-08-2016-0151

    DO - 10.1108/APJML-08-2016-0151

    M3 - Article

    VL - 29

    SP - 759

    EP - 777

    JO - Asia Pacific Journal of Marketing and Logistics

    JF - Asia Pacific Journal of Marketing and Logistics

    SN - 1355-5855

    IS - 4

    ER -