The Proliferation of Piracy in the Publishing Supply Chains of Emerging Countries: A Study in Vietnam

The Ninh Nguyen, Tien Dung Nguyen, Hoang Giang Nguyen, Thuy Bich Dinh

Research output: Contribution to journalArticlepeer-review

Abstract

Book piracy is a significant problem throughout the world and particularly in emerging countries. Such a phenomenon is costly to all participants in the publishing supply chain. This paper aims to investigate factors that influence Vietnamese students’ purchases of photocopied textbooks. The findings reveal that students’ purchases are motivated by their perceived value, subjective norms representing social influence and the lack of regulation enforcement. Using these findings, this paper suggests interventions for policymakers, publishers, distributors and universities to limit the purchase of pirated textbooks as well as to improve the value of original textbooks.

Original languageEnglish
Pages (from-to)477-482
Number of pages6
JournalPublishing Research Quarterly
Volume33
Issue number4
DOIs
Publication statusPublished - 1 Dec 2017
Externally publishedYes

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