Original language | English |
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Pages (from-to) | 73-93 |
Number of pages | 21 |
Journal | Journal of Euromarketing |
Volume | 13 |
Issue number | 1 |
Publication status | Published - 2003 |
The Rationale for Strategic Alliances: An Empirical Study
Philip Bretherton
Research output: Contribution to journal › Article › peer-review