| Original language | English |
|---|---|
| Pages (from-to) | 73-93 |
| Number of pages | 21 |
| Journal | Journal of Euromarketing |
| Volume | 13 |
| Issue number | 1 |
| Publication status | Published - 2003 |
The Rationale for Strategic Alliances: An Empirical Study
Philip Bretherton
Research output: Contribution to journal › Article