The Relationship between Co-Creation Value and Facebook Shopping

Nurhanan Syafiah Abdul Razak, Malliga Marimuthu

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review


This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook.
Original languageEnglish
Title of host publicationInternational Congress on Interdisciplinary Business and Social Sciences
Subtitle of host publicationProcedia Social and Behavioral Sciences
EditorsFord Lumban Gaol
Place of PublicationNetherland
Number of pages7
ISBN (Print)978-1-62993-107-4
Publication statusPublished - 2012
Externally publishedYes
EventInternational Congress on Interdisciplinary Business and Social Sciences (ICIBSoS 2012) - Jakarta, Indonesia, Jakarta, Indonesia
Duration: 1 Dec 20122 Dec 2012
Conference number: 2012


ConferenceInternational Congress on Interdisciplinary Business and Social Sciences (ICIBSoS 2012)
Abbreviated titleICIBSoS
Internet address


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