The Relationship between Co-Creation Value and Facebook Shopping

Nurhanan Syafiah Abdul Razak, Malliga Marimuthu

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

Abstract

This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook.
Original languageEnglish
Title of host publicationInternational Congress on Interdisciplinary Business and Social Sciences
Subtitle of host publicationProcedia Social and Behavioral Sciences
EditorsFord Lumban Gaol
Place of PublicationNetherland
PublisherElsevier
Pages768–774
Number of pages7
Volume65
ISBN (Print)978-1-62993-107-4
DOIs
Publication statusPublished - 2012
Externally publishedYes
EventInternational Congress on Interdisciplinary Business and Social Sciences (ICIBSoS 2012) - Jakarta, Indonesia, Jakarta, Indonesia
Duration: 1 Dec 20122 Dec 2012
Conference number: 2012
http://icibsos.org/

Conference

ConferenceInternational Congress on Interdisciplinary Business and Social Sciences (ICIBSoS 2012)
Abbreviated titleICIBSoS
CountryIndonesia
CityJakarta
Period1/12/122/12/12
Internet address

Fingerprint

Facebook
Value co-creation
Shopping
Online shopping
Factors
World Wide Web
E-marketing
Predictors
Data collection
Co-creation of value
Sample size
Social networking
Theory of reasoned action
Questionnaire
Malaysia
Electronic mail
Multiple regression analysis
Prediction
Partial least squares
Small sample

Cite this

Razak, N. S. A., & Marimuthu, M. (2012). The Relationship between Co-Creation Value and Facebook Shopping. In F. L. Gaol (Ed.), International Congress on Interdisciplinary Business and Social Sciences : Procedia Social and Behavioral Sciences (Vol. 65, pp. 768–774). Netherland: Elsevier. https://doi.org/10.1016/j.sbspro.2012.11.197
Razak, Nurhanan Syafiah Abdul ; Marimuthu, Malliga. / The Relationship between Co-Creation Value and Facebook Shopping. International Congress on Interdisciplinary Business and Social Sciences : Procedia Social and Behavioral Sciences. editor / Ford Lumban Gaol. Vol. 65 Netherland : Elsevier, 2012. pp. 768–774
@inproceedings{fdbb2e7e02ca4c5488f4f76d9963542d,
title = "The Relationship between Co-Creation Value and Facebook Shopping",
abstract = "This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook.",
author = "Razak, {Nurhanan Syafiah Abdul} and Malliga Marimuthu",
year = "2012",
doi = "10.1016/j.sbspro.2012.11.197",
language = "English",
isbn = "978-1-62993-107-4",
volume = "65",
pages = "768–774",
editor = "Gaol, {Ford Lumban}",
booktitle = "International Congress on Interdisciplinary Business and Social Sciences",
publisher = "Elsevier",
address = "United Kingdom",

}

Razak, NSA & Marimuthu, M 2012, The Relationship between Co-Creation Value and Facebook Shopping. in FL Gaol (ed.), International Congress on Interdisciplinary Business and Social Sciences : Procedia Social and Behavioral Sciences. vol. 65, Elsevier, Netherland, pp. 768–774, International Congress on Interdisciplinary Business and Social Sciences (ICIBSoS 2012), Jakarta, Indonesia, 1/12/12. https://doi.org/10.1016/j.sbspro.2012.11.197

The Relationship between Co-Creation Value and Facebook Shopping. / Razak, Nurhanan Syafiah Abdul; Marimuthu, Malliga.

International Congress on Interdisciplinary Business and Social Sciences : Procedia Social and Behavioral Sciences. ed. / Ford Lumban Gaol. Vol. 65 Netherland : Elsevier, 2012. p. 768–774.

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

TY - GEN

T1 - The Relationship between Co-Creation Value and Facebook Shopping

AU - Razak, Nurhanan Syafiah Abdul

AU - Marimuthu, Malliga

PY - 2012

Y1 - 2012

N2 - This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook.

AB - This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook.

U2 - 10.1016/j.sbspro.2012.11.197

DO - 10.1016/j.sbspro.2012.11.197

M3 - Conference Paper published in Proceedings

SN - 978-1-62993-107-4

VL - 65

SP - 768

EP - 774

BT - International Congress on Interdisciplinary Business and Social Sciences

A2 - Gaol, Ford Lumban

PB - Elsevier

CY - Netherland

ER -

Razak NSA, Marimuthu M. The Relationship between Co-Creation Value and Facebook Shopping. In Gaol FL, editor, International Congress on Interdisciplinary Business and Social Sciences : Procedia Social and Behavioral Sciences. Vol. 65. Netherland: Elsevier. 2012. p. 768–774 https://doi.org/10.1016/j.sbspro.2012.11.197