TY - GEN
T1 - The role of social marketing and sustainable tourism in reducing plastic pollution
AU - Eagle, Lynne
AU - Hamann, Mark
AU - Low, David
PY - 2013
Y1 - 2013
N2 - Social marketing is increasingly used to address some environmental management issues but there is little evidence of its specific application to reducing environmental pollution such as from waste plastic products. Activity relating to plastic rubbish reduction has been restricted to information-based programmes, with no evidence of resultant behavioural impacts. We review the magnitude of the problems caused by plastic pollution for the environment, particularly for wildlife. We then review the behaviour change strategy options available including demarketing and ways in which social marketing techniques could be used to influence both plastic purchase and disposal. We highlight the potential contribution sustainable tourism could make as a conduit to move people from awareness to sustained behaviour change.
AB - Social marketing is increasingly used to address some environmental management issues but there is little evidence of its specific application to reducing environmental pollution such as from waste plastic products. Activity relating to plastic rubbish reduction has been restricted to information-based programmes, with no evidence of resultant behavioural impacts. We review the magnitude of the problems caused by plastic pollution for the environment, particularly for wildlife. We then review the behaviour change strategy options available including demarketing and ways in which social marketing techniques could be used to influence both plastic purchase and disposal. We highlight the potential contribution sustainable tourism could make as a conduit to move people from awareness to sustained behaviour change.
KW - environmental protection, environmental pollution, sustainable tourism, social marketing, behaviour change
UR - https://researchonline.jcu.edu.au/31331/
UR - https://anzmac.wildapricot.org/
M3 - Conference Paper published in Proceedings
T3 - Proceedings of Australia New Zealand Marketing Academy Conference 2013
BT - Proceedings of Australia New Zealand Marketing Academy Conference 2013
A2 - Brodie, Rod
PB - University of Auckland
CY - Auckland, New Zealand
T2 - Australian and New Zealand Marketing Academy Conference
Y2 - 1 December 2013 through 4 December 2013
ER -