The role of social marketing and sustainable tourism in reducing plastic pollution

Lynne Eagle, Mark Hamann, David Low

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

Abstract

Social marketing is increasingly used to address some environmental management issues but there is little evidence of its specific application to reducing environmental pollution such as from waste plastic products. Activity relating to plastic rubbish reduction has been restricted to information-based programmes, with no evidence of resultant behavioural impacts. We review the magnitude of the problems caused by plastic pollution for the environment, particularly for wildlife. We then review the behaviour change strategy options available including demarketing and ways in which social marketing techniques could be used to influence both plastic purchase and disposal. We highlight the potential contribution sustainable tourism could make as a conduit to move people from awareness to sustained behaviour change.
Original languageEnglish
Title of host publicationProceedings of Australia New Zealand Marketing Academy Conference 2013
EditorsRod Brodie
Place of PublicationAuckland, New Zealand
PublisherUniversity of Auckland
Number of pages8
ISBN (Electronic)978-0-646-56330-5
Publication statusPublished - 2013
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference - Adelaide, Australia
Duration: 1 Dec 20134 Dec 2013

Publication series

NameProceedings of Australia New Zealand Marketing Academy Conference 2013
PublisherUniversity of Auckland

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CityAdelaide
Period1/12/134/12/13

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  • Cite this

    Eagle, L., Hamann, M., & Low, D. (2013). The role of social marketing and sustainable tourism in reducing plastic pollution. In R. Brodie (Ed.), Proceedings of Australia New Zealand Marketing Academy Conference 2013 (Proceedings of Australia New Zealand Marketing Academy Conference 2013). University of Auckland.