The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

Lynne Eagle, Mark Hamann, David R. Low

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.

Original languageEnglish
Pages (from-to)324-332
Number of pages9
JournalMarine Pollution Bulletin
Volume107
Issue number1
DOIs
Publication statusPublished - 15 Jun 2016
Externally publishedYes

Fingerprint

social marketing
ecotourism
turtle
turtles
marketing
Marketing
Pollution
plastics
plastic
pollution
Plastics
human behavior
research method
behavior change
tourism
research methods
environmental issue
segmentation
human health
wildlife

Cite this

@article{373ea06ce41c4fe181a1dd7321bea732,
title = "The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution",
abstract = "Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.",
keywords = "Behaviour change, Environment, Marine turtle, Plastic pollution, Sustainable tourism, Wildlife",
author = "Lynne Eagle and Mark Hamann and Low, {David R.}",
year = "2016",
month = "6",
day = "15",
doi = "10.1016/j.marpolbul.2016.03.040",
language = "English",
volume = "107",
pages = "324--332",
journal = "Marine Pollution Bulletin",
issn = "0025-326X",
publisher = "Elsevier",
number = "1",

}

The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. / Eagle, Lynne; Hamann, Mark; Low, David R.

In: Marine Pollution Bulletin, Vol. 107, No. 1, 15.06.2016, p. 324-332.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

AU - Eagle, Lynne

AU - Hamann, Mark

AU - Low, David R.

PY - 2016/6/15

Y1 - 2016/6/15

N2 - Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.

AB - Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.

KW - Behaviour change

KW - Environment

KW - Marine turtle

KW - Plastic pollution

KW - Sustainable tourism

KW - Wildlife

UR - http://www.scopus.com/inward/record.url?scp=84979463118&partnerID=8YFLogxK

U2 - 10.1016/j.marpolbul.2016.03.040

DO - 10.1016/j.marpolbul.2016.03.040

M3 - Article

VL - 107

SP - 324

EP - 332

JO - Marine Pollution Bulletin

JF - Marine Pollution Bulletin

SN - 0025-326X

IS - 1

ER -