There are various ways to explain the structure of an industry and the organisational structures and forms within it. In this paper we explain organisational diversity in the hospitality industry with the cultural attributes of markets to be catered. An approach based on Grid-Group analysis is outlined and a basic model linking these dimensions to product strategy and organisational structure is suggested. Various domestic and outbound markets are contrasted in terms of their cultural attributes to determine whether the predictions of the theory about observable structures hold.
|Number of pages||20|
|Journal||International Journal of Hospitality Management|
|Publication status||Published - Dec 1994|