The virtue of the vine

an examination of lifestyle segmentation

K SIMPSON, Philip Bretherton

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationVirtue in marketing
    Subtitle of host publicationproceedings of the Academy of Marketing Doctoral Colloquium
    Place of PublicationCheltenham, United Kingdom
    PublisherUniversity of Gloucestershire: Business School
    Pages-
    Number of pages16
    Publication statusPublished - 2004
    EventAcademy of Marketing Conference “Virtue in Marketing� - Gloucester, United Kingdom
    Duration: 6 Jul 20049 Jul 2004

    Conference

    ConferenceAcademy of Marketing Conference “Virtue in Marketing�
    Period6/07/049/07/04

    Cite this

    SIMPSON, K., & Bretherton, P. (2004). The virtue of the vine: an examination of lifestyle segmentation. In Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium (pp. -). Cheltenham, United Kingdom: University of Gloucestershire: Business School.
    SIMPSON, K ; Bretherton, Philip. / The virtue of the vine : an examination of lifestyle segmentation. Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom : University of Gloucestershire: Business School, 2004. pp. -
    @inproceedings{e76750e5888d4ec8a14626ec21b23d56,
    title = "The virtue of the vine: an examination of lifestyle segmentation",
    author = "K SIMPSON and Philip Bretherton",
    year = "2004",
    language = "English",
    pages = "--",
    booktitle = "Virtue in marketing",
    publisher = "University of Gloucestershire: Business School",

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    SIMPSON, K & Bretherton, P 2004, The virtue of the vine: an examination of lifestyle segmentation. in Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. University of Gloucestershire: Business School, Cheltenham, United Kingdom, pp. -, Academy of Marketing Conference “Virtue in Marketing�, 6/07/04.

    The virtue of the vine : an examination of lifestyle segmentation. / SIMPSON, K; Bretherton, Philip.

    Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom : University of Gloucestershire: Business School, 2004. p. -.

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

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    T2 - an examination of lifestyle segmentation

    AU - SIMPSON, K

    AU - Bretherton, Philip

    PY - 2004

    Y1 - 2004

    M3 - Conference Paper published in Proceedings

    SP - -

    BT - Virtue in marketing

    PB - University of Gloucestershire: Business School

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    SIMPSON K, Bretherton P. The virtue of the vine: an examination of lifestyle segmentation. In Virtue in marketing: proceedings of the Academy of Marketing Doctoral Colloquium. Cheltenham, United Kingdom: University of Gloucestershire: Business School. 2004. p. -