The virtue of the vine: an examination of lifestyle segmentation

K SIMPSON, Philip Bretherton

    Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

    Original languageEnglish
    Title of host publicationVirtue in marketing
    Subtitle of host publicationproceedings of the Academy of Marketing Doctoral Colloquium
    Place of PublicationCheltenham, United Kingdom
    PublisherUniversity of Gloucestershire: Business School
    Pages-
    Number of pages16
    Publication statusPublished - 2004
    EventAcademy of Marketing Conference “Virtue in Marketing� - Gloucester, United Kingdom
    Duration: 6 Jul 2004 → 9 Jul 2004

    Conference

    ConferenceAcademy of Marketing Conference “Virtue in Marketing�
    Period6/07/04 → 9/07/04

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