The virtue of the vine: an examination of lifestyle segmentation

K SIMPSON, Philip Bretherton

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review

    Original languageEnglish
    Title of host publicationVirtue in marketing
    Subtitle of host publicationproceedings of the Academy of Marketing Doctoral Colloquium
    Place of PublicationCheltenham, United Kingdom
    PublisherUniversity of Gloucestershire: Business School
    Number of pages16
    Publication statusPublished - 2004
    EventAcademy of Marketing Conference “Virtue in Marketing� - Gloucester, United Kingdom
    Duration: 6 Jul 20049 Jul 2004


    ConferenceAcademy of Marketing Conference “Virtue in Marketing�

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