Tobacco CSR, Sustainability Reporting, and the Marketing Paradox

Steven Greenland, Karmen Lužar, David Low

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter critically evaluates global tobacco industry’s self-reported corporate social responsibility (CSR) and sustainability initiatives in relation to marketing practice. It reveals the widespread strategic use of misleading CSR and sustainability reporting to facilitate tobacco promotion, which requires urgent regulatory attention.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Corporate Social Responsibility
EditorsDavid Crowther, Shahla Seifi
Place of PublicationCham
PublisherPalgrave Macmillan
Number of pages27
ISBN (Electronic)9783030224387
Publication statusPublished - 2020


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