Tobacco CSR, Sustainability Reporting, and the Marketing Paradox

Steven Greenland; Karmen Lužar; David Low

doi:10.1007/978-3-030-22438-7_67-1

Tobacco CSR, Sustainability Reporting, and the Marketing Paradox

Steven Greenland, Karmen Lužar, David Low

CDU Asia Pacific College of Business and Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter critically evaluates global tobacco industry’s self-reported corporate social responsibility (CSR) and sustainability initiatives in relation to marketing practice. It reveals the widespread strategic use of misleading CSR and sustainability reporting to facilitate tobacco promotion, which requires urgent regulatory attention.

Original language	English
Title of host publication	The Palgrave Handbook of Corporate Social Responsibility
Editors	David Crowther, Shahla Seifi
Place of Publication	Cham
Publisher	Palgrave Macmillan
Pages	1-27
Number of pages	27
Edition	1
ISBN (Electronic)	9783030224387
DOIs	https://doi.org/10.1007/978-3-030-22438-7_67-1
Publication status	Published - 2020

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10.1007/978-3-030-22438-7_67-1

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Tobacco CSR, Sustainability Reporting, and the Marketing Paradox

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