This chapter critically evaluates global tobacco industry’s self-reported corporate social responsibility (CSR) and sustainability initiatives in relation to marketing practice. It reveals the widespread strategic use of misleading CSR and sustainability reporting to facilitate tobacco promotion, which requires urgent regulatory attention.
|Title of host publication||The Palgrave Handbook of Corporate Social Responsibility|
|Editors||David Crowther, Shahla Seifi|
|Place of Publication||Cham|
|Number of pages||27|
|Publication status||Published - 2020|