Tobacco CSR, Sustainability Reporting, and the Marketing Paradox

Steven Greenland, Karmen Lužar, David Low

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter critically evaluates global tobacco industry’s self-reported corporate social responsibility (CSR) and sustainability initiatives in relation to marketing practice. It reveals the widespread strategic use of misleading CSR and sustainability reporting to facilitate tobacco promotion, which requires urgent regulatory attention.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Corporate Social Responsibility
EditorsDavid Crowther, Shahla Seifi
Place of PublicationCham
PublisherPalgrave Macmillan
Pages1-27
Number of pages27
Edition1
ISBN (Electronic)9783030224387
DOIs
Publication statusPublished - 2020

Fingerprint

Dive into the research topics of 'Tobacco CSR, Sustainability Reporting, and the Marketing Paradox'. Together they form a unique fingerprint.

Cite this