Tobacco manufacturer brand strategy following plain packaging in Australia: Implications for social responsibility and policy

Business & Economics

• Brand Strategy 100%
• Social Responsibility 96%
• Tobacco 88%
• Social Policy 87%
• Packaging 69%
• Tobacco Control 54%
• Smoking 44%
• Brand Switching 27%
• Triangulation 23%
• Regulatory Change 22%
• Unintended Consequences 22%
• Retail 22%
• Product Information 21%
• Market Segmentation 20%
• Retail Prices 20%
• Discounting 20%
• Catalyst 20%
• Supermarkets 20%
• Pricing Strategy 19%
• Imagery 16%
• Audit 16%
• New Products 15%
• Resources 12%
• Design Methodology 9%

Social Sciences

• social responsibility 84%
• nicotine 75%
• Social Policy 68%
• smoking 24%
• regulation 23%
• market segmentation 19%
• triangulation 14%
• pricing 13%
• audit 13%
• social effects 12%
• methodology 6%
• resources 5%