Tobacco manufacturer brand strategy following plain packaging in Australia: Implications for social responsibility and policy

Business & Economics

• Brand Strategy 100%
• Social Policy 91%
• Packaging 89%
• Tobacco 89%
• Social Responsibility 74%
• Tobacco Control 54%
• Smoking 44%
• Brand Switching 28%
• Supermarkets 26%
• Audit 26%
• Triangulation 24%
• Regulatory Change 23%
• Unintended Consequences 22%
• Product Information 22%
• Market Segmentation 20%
• Retail Prices 20%
• Discounting 20%
• Catalyst 20%
• Pricing Strategy 19%
• Imagery 16%
• New Products 15%
• Resources 12%
• Design Methodology 9%

Social Sciences

• social responsibility 84%
• nicotine 75%
• Social Policy 68%
• smoking 25%
• regulation 23%
• market segmentation 20%
• triangulation 14%
• pricing 13%
• audit 13%
• social effects 12%
• methodology 6%
• resources 5%