Trust in the context of strategic alliances

Philip Bretherton, J O'LOUGHLIN

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Place of PublicationMiddlesex, United Kingdom
    PublisherMiddlesex University Press
    Number of pages13
    Publication statusPublished - 2006
    EventAcademy of Marketing Conference - Middlesex, United Kingdom
    Duration: 4 Jul 20066 Jul 2006


    ConferenceAcademy of Marketing Conference

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