Uncovering mobile phone recycling drivers and barriers

Angie Jiang, Ninh Nguyen, Steven Greenland, Chrystie Watson

Research output: Contribution to conferenceAbstract

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Mobile phone waste has become a global concern due to the rapid development of technologies, shorter lifespan, and increasing consumer demand for the latest electronic devices. Existing studies show that the mobile phone recycling rate is low globally, and the underlying factors that affect consumers’ decisions to recycle mobile phones have not been fully discovered. This exploratory study is part of a larger project that aims to systematically investigate the drivers and barriers of mobile phone recycling. The study employed a qualitative approach, and data were obtained from five online focus groups of 28 participants in Australia. Thematic analysis reveals key drivers (e.g., moral norms, awareness of consequences, perceived effectiveness, and future orientation) and barriers (e.g., lack of knowledge, insufficient incentive, privacy concern, personal attachment, and perceived inconvenience). These findings have several sustainability implications and aid the design of subsequent quantitative studies to better understand consumer mobile phone recycling behaviour.
Original languageEnglish
Number of pages1
Publication statusPublished - 6 Dec 2023
EventANZMAC Conference 2023: Marketing for Good - University of Otago, Otago , New Zealand
Duration: 4 Dec 20236 Dec 2023


ConferenceANZMAC Conference 2023
Country/TerritoryNew Zealand
Internet address


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