We Built It, Now Will They Come? bOK Systems Corp.

Prescott Ensign, Aydin Y. Mirzaee

Research output: Contribution to journalArticlepeer-review


bOK Systems Corp., a Canadian-based start-up, has been able to launch its product in the market but is looking to take it to the next level and increase the adoption of its service amongst the masses. The venture team is facing challenges such as a shortage of time and money. A dilemma is that time and money are substitutes; chasing capital takes the focus away from other areas that need attention. Raising funds for the venture is not easy given the lack
lustre investment environment in Canada. The team is now considering multiple alternatives, such as focusing full time on bOK (i.e., quitting all other efforts), bringing in an external CEO, or liquidation and exit.
Original languageEnglish
Article number1522
Pages (from-to)341-358
Number of pages18
JournalInternational Review of Entrepreneurship
Issue number4
Publication statusPublished - 2015
Externally publishedYes


Dive into the research topics of 'We Built It, Now Will They Come? bOK Systems Corp.'. Together they form a unique fingerprint.

Cite this