We Built It, Now Will They Come? bOK Systems Corp.

Prescott Ensign, Aydin Y. Mirzaee

Research output: Contribution to journalArticleResearchpeer-review

Abstract

bOK Systems Corp., a Canadian-based start-up, has been able to launch its product in the market but is looking to take it to the next level and increase the adoption of its service amongst the masses. The venture team is facing challenges such as a shortage of time and money. A dilemma is that time and money are substitutes; chasing capital takes the focus away from other areas that need attention. Raising funds for the venture is not easy given the lack
lustre investment environment in Canada. The team is now considering multiple alternatives, such as focusing full time on bOK (i.e., quitting all other efforts), bringing in an external CEO, or liquidation and exit.
Original languageEnglish
Article number1522
Pages (from-to)341-358
Number of pages18
JournalInternational Review of Entrepreneurship
Volume13
Issue number4
Publication statusPublished - 2015
Externally publishedYes

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Venture
Exit
Chief executive officer
Shortage
Product launch
Start-up
Substitute
Canada
Fund raising
Liquidation

Cite this

Ensign, P., & Mirzaee, A. Y. (2015). We Built It, Now Will They Come? bOK Systems Corp. International Review of Entrepreneurship, 13(4), 341-358. [1522].
Ensign, Prescott ; Mirzaee, Aydin Y. / We Built It, Now Will They Come? bOK Systems Corp. In: International Review of Entrepreneurship. 2015 ; Vol. 13, No. 4. pp. 341-358.
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Ensign, P & Mirzaee, AY 2015, 'We Built It, Now Will They Come? bOK Systems Corp.', International Review of Entrepreneurship, vol. 13, no. 4, 1522, pp. 341-358.

We Built It, Now Will They Come? bOK Systems Corp. / Ensign, Prescott; Mirzaee, Aydin Y.

In: International Review of Entrepreneurship, Vol. 13, No. 4, 1522, 2015, p. 341-358.

Research output: Contribution to journalArticleResearchpeer-review

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