We Built It, Now Will They Come? bOK Systems Corp.

Prescott Ensign; Aydin Y. Mirzaee

We Built It, Now Will They Come? bOK Systems Corp.

Prescott Ensign, Aydin Y. Mirzaee

Research output: Contribution to journal › Article › peer-review

Abstract

bOK Systems Corp., a Canadian-based start-up, has been able to launch its product in the market but is looking to take it to the next level and increase the adoption of its service amongst the masses. The venture team is facing challenges such as a shortage of time and money. A dilemma is that time and money are substitutes; chasing capital takes the focus away from other areas that need attention. Raising funds for the venture is not easy given the lack
lustre investment environment in Canada. The team is now considering multiple alternatives, such as focusing full time on bOK (i.e., quitting all other efforts), bringing in an external CEO, or liquidation and exit.

Original language	English
Article number	1522
Pages (from-to)	341-358
Number of pages	18
Journal	International Review of Entrepreneurship
Volume	13
Issue number	4
Publication status	Published - 2015
Externally published	Yes

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Cite this

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title = "We Built It, Now Will They Come? bOK Systems Corp.",

abstract = "bOK Systems Corp., a Canadian-based start-up, has been able to launch its product in the market but is looking to take it to the next level and increase the adoption of its service amongst the masses. The venture team is facing challenges such as a shortage of time and money. A dilemma is that time and money are substitutes; chasing capital takes the focus away from other areas that need attention. Raising funds for the venture is not easy given the lacklustre investment environment in Canada. The team is now considering multiple alternatives, such as focusing full time on bOK (i.e., quitting all other efforts), bringing in an external CEO, or liquidation and exit.",

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AB - bOK Systems Corp., a Canadian-based start-up, has been able to launch its product in the market but is looking to take it to the next level and increase the adoption of its service amongst the masses. The venture team is facing challenges such as a shortage of time and money. A dilemma is that time and money are substitutes; chasing capital takes the focus away from other areas that need attention. Raising funds for the venture is not easy given the lacklustre investment environment in Canada. The team is now considering multiple alternatives, such as focusing full time on bOK (i.e., quitting all other efforts), bringing in an external CEO, or liquidation and exit.

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ER -

We Built It, Now Will They Come? bOK Systems Corp.

Abstract

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