"We'll all go down together" - Marketing responses to tourism decline in the Outback

Andrew Taylor; Dean Carson

"We'll all go down together" - Marketing responses to tourism decline in the Outback

Research output: Contribution to journal › Comment/debate

Abstract

RESEARCH AIM
To examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.

Original language	English
Pages (from-to)	1-10
Number of pages	10
Journal	Northern Institute Research Brief Series
Issue number	45
Publication status	Published - 2009

Cite this

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abstract = "RESEARCH AIMTo examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.",

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AU - Carson, Dean

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N2 - RESEARCH AIMTo examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.

AB - RESEARCH AIMTo examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.

KW - Australia

KW - Outback

KW - Tourism

KW - State and Territory Tourism Organisations

KW - Decline

KW - Marketing approaches

UR - http://www.cdu.edu.au/sites/default/files/Brief2009045outbacktourismmarketing.pdf

M3 - Comment/debate

SP - 1

EP - 10

JO - Northern Institute Research Brief Series

JF - Northern Institute Research Brief Series

IS - 45

ER -

"We'll all go down together" - Marketing responses to tourism decline in the Outback

Abstract

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