"We'll all go down together" - Marketing responses to tourism decline in the Outback

Andrew Taylor, Dean Carson

    Research output: Contribution to journalComment/debate

    Abstract

    RESEARCH AIM
    To examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.
    Original languageEnglish
    Pages (from-to)1-10
    Number of pages10
    JournalNorthern Institute Research Brief Series
    Issue number45
    Publication statusPublished - 2009

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