Abstract
RESEARCH AIM
To examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.
To examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.
| Original language | English |
|---|---|
| Pages (from-to) | 1-10 |
| Number of pages | 10 |
| Journal | Northern Institute Research Brief Series |
| Issue number | 45 |
| Publication status | Published - 2009 |