'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Innovations for Sustainable Destinations
Editors	A Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe
Place of Publication	Oxford, UK
Publisher	Goodfellow Publishers Limited
Pages	189-202
Number of pages	14
ISBN (Print)	978-1-906884-05-5
Publication status	Published - 2009

Cite this

@inbook{28307c50009d43668042f4b83bb70cf5,

title = "'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance",

author = "Dean Carson and Andrew Taylor",

year = "2009",

language = "English",

isbn = "978-1-906884-05-5",

pages = "189--202",

editor = "A Fyall and L Kozak and J Andreu and J Gnoth and {Sibila Lebe}, S",

booktitle = "Marketing Innovations for Sustainable Destinations",

publisher = "Goodfellow Publishers Limited",

}

'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance. / Carson, Dean; Taylor, Andrew.
Marketing Innovations for Sustainable Destinations. ed. / A Fyall; L Kozak; J Andreu; J Gnoth; S Sibila Lebe. Oxford, UK: Goodfellow Publishers Limited, 2009. p. 189-202.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - 'We'll all go down together'

T2 - The marketing response of Australia's Outback destination to recent declines in performance

AU - Carson, Dean

AU - Taylor, Andrew

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 978-1-906884-05-5

SP - 189

EP - 202

BT - Marketing Innovations for Sustainable Destinations

A2 - Fyall, A

A2 - Kozak, L

A2 - Andreu, J

A2 - Gnoth, J

A2 - Sibila Lebe, S

PB - Goodfellow Publishers Limited

CY - Oxford, UK

ER -