'We'll all go down together'

The marketing response of Australia's Outback destination to recent declines in performance

Dean Carson, Andrew Taylor

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

    Original languageEnglish
    Title of host publicationMarketing Innovations for Sustainable Destinations
    EditorsA Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe
    Place of PublicationOxford, UK
    PublisherGoodfellow Publishers Limited
    Pages189-202
    Number of pages14
    ISBN (Print)978-1-906884-05-5
    Publication statusPublished - 2009

    Cite this

    Carson, D., & Taylor, A. (2009). 'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance. In A. Fyall, L. Kozak, J. Andreu, J. Gnoth, & S. Sibila Lebe (Eds.), Marketing Innovations for Sustainable Destinations (pp. 189-202). Oxford, UK: Goodfellow Publishers Limited.
    Carson, Dean ; Taylor, Andrew. / 'We'll all go down together' : The marketing response of Australia's Outback destination to recent declines in performance. Marketing Innovations for Sustainable Destinations. editor / A Fyall ; L Kozak ; J Andreu ; J Gnoth ; S Sibila Lebe. Oxford, UK : Goodfellow Publishers Limited, 2009. pp. 189-202
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    author = "Dean Carson and Andrew Taylor",
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    editor = "A Fyall and L Kozak and J Andreu and J Gnoth and {Sibila Lebe}, S",
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    Carson, D & Taylor, A 2009, 'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance. in A Fyall, L Kozak, J Andreu, J Gnoth & S Sibila Lebe (eds), Marketing Innovations for Sustainable Destinations. Goodfellow Publishers Limited, Oxford, UK, pp. 189-202.

    'We'll all go down together' : The marketing response of Australia's Outback destination to recent declines in performance. / Carson, Dean; Taylor, Andrew.

    Marketing Innovations for Sustainable Destinations. ed. / A Fyall; L Kozak; J Andreu; J Gnoth; S Sibila Lebe. Oxford, UK : Goodfellow Publishers Limited, 2009. p. 189-202.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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    AU - Taylor, Andrew

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    M3 - Chapter

    SN - 978-1-906884-05-5

    SP - 189

    EP - 202

    BT - Marketing Innovations for Sustainable Destinations

    A2 - Fyall, A

    A2 - Kozak, L

    A2 - Andreu, J

    A2 - Gnoth, J

    A2 - Sibila Lebe, S

    PB - Goodfellow Publishers Limited

    CY - Oxford, UK

    ER -

    Carson D, Taylor A. 'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance. In Fyall A, Kozak L, Andreu J, Gnoth J, Sibila Lebe S, editors, Marketing Innovations for Sustainable Destinations. Oxford, UK: Goodfellow Publishers Limited. 2009. p. 189-202