'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance

Dean Carson, Andrew Taylor

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationMarketing Innovations for Sustainable Destinations
EditorsA Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe
Place of PublicationOxford, UK
PublisherGoodfellow Publishers Limited
Number of pages14
ISBN (Print)978-1-906884-05-5
Publication statusPublished - 2009

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