Original language | English |
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Title of host publication | Marketing Innovations for Sustainable Destinations |
Editors | A Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe |
Place of Publication | Oxford, UK |
Publisher | Goodfellow Publishers Limited |
Pages | 189-202 |
Number of pages | 14 |
ISBN (Print) | 978-1-906884-05-5 |
Publication status | Published - 2009 |
'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance
Dean Carson, Andrew Taylor
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review