'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance

Dean Carson, Andrew Taylor

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarketing Innovations for Sustainable Destinations
    EditorsA Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe
    Place of PublicationOxford, UK
    PublisherGoodfellow Publishers Limited
    Pages189-202
    Number of pages14
    ISBN (Print)978-1-906884-05-5
    Publication statusPublished - 2009

    Cite this

    Carson, D., & Taylor, A. (2009). 'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance. In A. Fyall, L. Kozak, J. Andreu, J. Gnoth, & S. Sibila Lebe (Eds.), Marketing Innovations for Sustainable Destinations (pp. 189-202). Goodfellow Publishers Limited.