| Original language | English |
|---|---|
| Title of host publication | Marketing Innovations for Sustainable Destinations |
| Editors | A Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe |
| Place of Publication | Oxford, UK |
| Publisher | Goodfellow Publishers Limited |
| Pages | 189-202 |
| Number of pages | 14 |
| ISBN (Print) | 978-1-906884-05-5 |
| Publication status | Published - 2009 |
'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance
Dean Carson, Andrew Taylor
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review