'We'll all go down together': The marketing response of Australia's Outback destination to recent declines in performance

Dean Carson, Andrew Taylor

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationMarketing Innovations for Sustainable Destinations
    EditorsA Fyall, L Kozak, J Andreu, J Gnoth, S Sibila Lebe
    Place of PublicationOxford, UK
    PublisherGoodfellow Publishers Limited
    Number of pages14
    ISBN (Print)978-1-906884-05-5
    Publication statusPublished - 2009

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