What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain

Stephanie Hui Wen Chuah, Malliga Marimuthu, Jay Kandampully, Anil Bilgihan

    Research output: Contribution to journalArticlepeer-review

    Fingerprint Dive into the research topics of 'What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain'. Together they form a unique fingerprint.

    Business & Economics