Why Don't Working Holiday Makers Come to Northern Territory

Benxiang Zeng, Rolf Gerritsen

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review

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Immigration has been an important source of labour supply for Australia. Working Holiday Maker (WHM) Visa Programme is successful in meeting many of its objectives to supply labour for employers. This paper investigates the current situation of WHMs in Alice Springs, the NT, Australia, and identifies the major issues that block WHMs out of the region. The study suggests that there are comparative advantages in attracting WHMs to northern Australia, including fewer tertiary students, absolute labor shortage, unique culture and life styles, and pro-North policies. One of major barriers for WHMs travelling to and staying/working in northern Australia is insufficient accessible information provided either online or printed, regarding the job opportunities and the region. Lack of information and associated remoteness have led WHMs not to include the NT in their
itinerary. A more interacting marketing initiative focusing on “like a local” WHMs and a “Big Tourism” strategy would help to address these issues.
Original languageEnglish
Title of host publicationConference Proceedings of the International Conference on Tourism (ICOT2016)
Subtitle of host publicationNew Challenges and Boundaries in Tourism: Policies, Innovations and Strategies
EditorsKontantinos Andriotis
Place of PublicationItaly
PublisherInternational Association for Tourism Policy
Number of pages13
ISBN (Electronic)9786188150317
ISBN (Print)9786188150200
Publication statusPublished - 2016
Event6th International Conference on Tourism - Naples, Italy, Naples, Italy
Duration: 29 Jun 20162 Jul 2016


Conference6th International Conference on Tourism
Abbreviated titleICOT2016


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