Fingerprint
Dive into the research topics of 'Why quality is no longer enough? Strategic marketing evolution in the wine industry'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Why quality is no longer enough? Strategic marketing evolution in the wine industry
M BEVERLAND, A LINDGREEN, Philip Bretherton
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review