Original language | English |
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Title of host publication | Marketing theory into practice |
Subtitle of host publication | [proceedings of the] Academy of Marketing Conference 2007 |
Place of Publication | Kingston, United Kingdom |
Publisher | Kingston Business School |
Pages | - |
Number of pages | 12 |
Publication status | Published - 2007 |
Event | Academy of Marketing Conference, 2007 - Egham, United Kingdom Duration: 3 Jul 2007 → 6 Jul 2007 |
Conference
Conference | Academy of Marketing Conference, 2007 |
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Period | 3/07/07 → 6/07/07 |