Writing for Leaders How to Translate A Solid but Stolid Message into a Compelling and Cogent Masterpiece

Many professionals, from academics to executives, have not acquired the capacity to write correctly, cohesively, concisely, or convincingly. This paper attempts to redress this shortfall, at least partly. First, this paper delineates the four key objectives that writers should pursue while they construct their arguments. Specifically, past studies, extracted from an array of fields, shows that readers are more likely to trust and appreciate arguments that are written unambiguously, simply, and concisely as well as aligned to the conventions that epitomize credibility. Second, this paper demonstrates that authors of scholarly articles do not always achieve these objectives. Indeed, these authors often violate the principles that have been formulated to fulfill these objectives, such as including a noun phrase after the word this. Finally, this paper stipulates the principles that writers, including scholars and managers, should follow, prioritized in order of importance.