Under most reaction conditions studied, acrolein is reported as the primary product in the conversion of glycerol over zeolites. In such processes, acrolein forms at relatively high yields, with negligible allyl alcohol selectivity. In this contribution, we report the development of ZSM5-supported iron catalysts, modified by rubidium deposition, as stable materials for production of allyl alcohol from glycerol. Our results demonstrate a reduced rate of formation of acrolein over modified catalysts. Both unmodified and modified catalysts were analysed by inductively coupled plasma optical emission spectrometry, nitrogen adsorption, scanning electron microscope, X-ray diffraction, ammonia temperature programmed desorption, X-ray photoelectron spectroscopy and ultraviolet-visible spectroscopy. These techniques revealed that differences in product distribution and catalyst performance are due to the combined effects of iron loading, catalyst acidity and changes in the porosity of the catalyst.