A number of factors are believed to be responsible for the growth of floricultural exports. On the demand side, the consumption of cut-flowers worldwide has risen by 11 % since 1985 (Rabobank, 1992). The world's richest countries (the US, Germany and Japan), are the largest consumers. Worldwide imports of flowers have increased 17 % since 1985 (Rabobank, 1992). Some 56,000 hectares are believed to be devoted to the commercial production of fresh flowers, up 13 % from 1985 (Rabobank, 1992). Thus, since the expansion in production has exceeded growth in demand, prices are declining. The automation of greenhouse production can be a way market demands of the future can be satisfied and production cost kept at a competitive minimum. The wide range of Orchid varieties demands different environmental conditions to grow. This increases the complexity of management and leads to lower production efficiency. Specialising in single crop requires similar facilities, equipment, and temperatures which will bring down the operation cost to a greater extent. Cost reduction can be achieved through efficient management of personnel and the business as a whole, energy conservation, and substitution of capital for labour (automation).
|Date of Award||Dec 1995|
|Supervisor||Sajid Anwar (Supervisor)|