Gaining a competitive advantage in Singapore
: a case of a small business

  • Neeraj Samnani

    Student thesis: Coursework Masters - CDU

    Abstract

    Determining the strategy of an organisation is only one of the functions of management. It is, however, arguably the most significant area of management decision making. Management is defined in one text as 'the process of planning, organising, leading and controlling the efforts of organisation members and of using all other organisational resources to achieve stated organisational goals'. Strategic management decisions in fact precede all 0f the management functions above. Indeed, in the absence of strategic management decisions, none of the above management functions can be carried out.

    Strategic management and the strategic management process is concerned with arriving at decisions on what the organisation ought to be doing and where it should be going. Most influential writers in the field, define strategic decisions as those pertaining to the relationship between the firm and its environment and involving 'decisions on what kind of businesses the firm should be in.'

    This dissertation focuses on a family business in Singapore and the study will come up with recommendations with regards to the future direction the company must take in order to not just survive but to d0 well in the near future. The main issues in this project will be in the area of corporate and business strategy.

    The study is important as Singapore's booming economy as well as those of the other countries in the Asia Pacific has created new opportunities which the company can exploit. The study also aims to develop strategies for the company to d0 better in future and be more competitive.
    Date of Award1996
    Original languageEnglish
    SupervisorRodney Dean Salzman (Supervisor)

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