Raising readership of Northern perspective

  • Rong Li

    Student thesis: Other thesis - CDU

    Abstract

    Northern perspective has been published biannually by the Northern Territory University for the last twenty years and has a circulation of 250-300 copies per publication. Given the Northern Perspective's low circulation, this study examines the possible cause(s) of the problem. Based on qualitative research and a survey of subscribers, the paper presents conclusions and recommendations based on findings derived from the research carries out.

    Analyses indicate that narrowed-interest contents, too- academic presentation style, dated format and lack of marketing promotion are the probable causes of Northern Perspective's low circulation. Implications of the findings for Northern Perspective's future improvements are discussed with a view to raising Northern Perspective's readership.

    Date of Award1997
    Original languageEnglish
    SupervisorKojo Sarpong Saffu (Supervisor)

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